'Ice cream is my life. From the very beginning: I was born on the same day that my father opened his renovated creamery in Nichelino, near Turin. I spent my childhood in that ice cream parlour. If you grow up like that, you love ice cream. And it's a love you want to pass on, doing things well."
- Alberto Marchetti -
In 2007 Alberto Marchetti opened his first outlet in Turin together with his wife Alessia.
Good, simple and fresh: these are the adjectives that characterise the company's products, which is based on care in the search for raw materials (often Slow Food Presidia) and a linearity in the choice of flavours, never too extravagant, the result of daily preparation in all the laboratories attached to the sales outlets.